If you buy fruit juices at your local
grocery store, you might notice the Welch's brand juices sold in
refrigerated cartons. Welch's calls them "refrigerated cocktails" and
offers exotic-sounding flavors like Strawberry Peach, Dragon Fruit Mango
Cocktail and Orange Pineapple Apple.
These products are aggressively marketed
with pictures of splashy fruit and loud label claims like "Fruity and
Refreshing!" But what Welch's doesn't reveal anywhere except in the fine
print on its ingredients label is that these juice cocktails contain more high fructose corn syrup than fruit.
In fat, they contain so much high
fructose corn syrup that the front label should actually show chunks of
corn rather than the fruit they currently depict.
Is this corn syrup derived from GMO corn? See below for more...
Deceptively marketed and labeled
A Natural News investigation concludes that Welch's refrigerated cocktails are deceptively labeled and marketed. The Welch's website, for starters, hides the ingredients list from consumers, showing nutrition facts but not ingredients. High fructose corn syrup only shows up under ingredients, not nutrition facts.
The front label of Welch's Strawberry
Peach product uses the phrase, "Fruity & Refreshing" in a prominent
position on the label. But if this claim were accurate, it would
actually say, "Corny & Refreshing" because it's made more from corn
than fruit.
The front label (see picture below) also
intentionally leaves out any mention of corn syrup even though high
fructose corn syrup is the second most prominent ingredient of the
product, right after water. It says:
Strawberry Peach flavored fruit juice cocktail blend made with apple, pear, strawberry and peach juices from concentrate.
No mention of corn.
The back label (see image below) begins
with a giant, all-caps "LOVE" statement, jumping on the bandwagon of
trying to associate LOVE with its product, even though no rational
person would use the word "LOVE" to describe a highly refined liquid
sugar that has been repeatedly linked to diabetes and obesity.
Welch's annual report admits it is aware that consumers seek to avoid HFCS
All this corn syrup is being pushed as fruit juice despite the fact that Welch's 2012 annual report openly admits the company is fully aware that consumers are attempting to avoid high fructose corn syrup.
"Our mid-priced essentials line continued to grow in FY '12 with its powerful message -- no high fructose corn syrup."
The context of this statement clearly
implies that "no high fructose corn syrup" is a benefit of its
essentials line of products. Yet, simultaneously, Welch's continues to
promote other products that contain alarming proportions of HFCS while
avoiding any mention of corn on the front label.
80% water and corn syrup!
Only when you get to the back label do
you learn that these Welch's fruit juice cocktails -- which are heavily
adorned with photos and words that describe and imply "fruit" -- are
actually 80% water and corn syrup.
The first two ingredients are Filtered
Water (i.e. tap water) and High Fructose Corn Syrup. An easy-to-miss bit
of text admits, "Contains 20% juice," meaning 80% of the beverage is
not juice.
Nowhere does the product claim to be free
of GMOs. As the vast majority of high fructose corn syrup produced in
North America is derived from genetically modified corn, it is very
likely that the HFCS used by Welch's is actually GMO. A genetic test
would not confirm this, however, as the heavy processing of HFCS
destroys genetic integrity, rendering genetic ID tests useless.
Deceptive labeling pushes more high fructose corn syrup to children
Welch's fruit juice cocktails are
depicted as if they were nothing but fruit juice. The photos,
descriptive text and website text all imply they are made of nothing
other than fruit juices. Nowhere on the product front label, website or
promotional materials is corn depicted at all.
When consumers shop for fruit juices at
their local grocery stores, they are easily misled by deceptive labeling
practices such as those used by Welch's. Consumers use the pictures and
prominent text on the front of the product as their primary cues to
determine the composition of the product, and if that product label
primarily depicts fruit and fruit juices, a typical consumer will
incorrectly assume the product is primarily made of fruit and fruit
juices. That same consumer will typically have no idea the product
contains more corn derivatives than fruit juice.
Most consumers -- especially parents --
are actively trying to avoid high fructose corn syrup. This is often the
reason why they choose fruit juice instead of sodas, as a matter of
fact. Yet if they reach for Welch's juice cocktails, they are getting
the exact same refined liquid sugar they were trying to avoid by
choosing juice instead of soda!
Here at Natural News, we think Welch's
should be ashamed of itself for pushing water and high fructose corn
syrup as a fruit juice beverage. Its labeling practices deceive rather
than inform consumers.
We urge you to call the Welch's comment line at 1-800-340-6870 and demand they stop selling high fructose corn syrup as fruit juice.
Corn is not a fruit. And corn syrup is not fruit juice. It is, however, often contaminated with mercury.
Demand that Welch's stop tricking consumers into thinking corn syrup is fruit juice.
Source:
www.naturalnews.com
worldtruth.tv
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